Make the most of National Doughnut Week 2011
To make the most of National Doughnut Week 2011 at your bakery, we have some great tips to help you promote your fundraising activities.
It is really important to let the local media know what you have planned, so they can alert customers in your area. This is great news for your bakery, as increased sales means more money for The Children's Trust.
BC Marketing, which runs the CSM United Kingdom's Press Office, will send a press release about National Doughnut Week 2011 to your local media in advance, so if you call them they will include your bakery and any fundraising activity you are organising. If you would rather let the local media know what you are up to yourself, here are some helpful tips on how to do it.
The best way to do this is by either calling the newsrooms at your local paper and radio station or putting together a press release detailing all the important information and emailing it across. The key points to include are:
- When National Doughnut Week is
- What your bakery is called and where it is located
- What you are doing and how your customers can get involved
- A quote from you saying why your bakery is involved
If you are organising a special event, make sure you tell the local media the date and time, as they may want to send along a photographer or a journalist. If they are unable to send a photographer, have a digital camera to hand so you can send across some pictures of your event. When you send over the images after the event, remember to let the journalist know how much money you raised.
Promoting your involvement in National Doughnut Week is great for raising your local profile as well as money for The Children's Trust; here are some great examples of press coverage local bakers received last year.
If you would like more advice or to be included in the National Doughnut Week 2011 press release for your area, please call Elaine or Eddie at BC Marketing on 01772 654654 for further information.
The Children's Trust provides care, education and therapy
for children with multiple disabilities.
Visit The Children's
Trust's website »
CSM United Kingdom has an impressive product range, established
reputation and proven technical expertise.
Visit CSM United Kingdom's website »
Dunn's of Crouch End is a renowned bakery owned by Christopher Freeman and
his wife Christina.
Visit Dunns Bakery's website »
MintTwist is a London web agency that helps businesses
increase sales leads with a better website strategy.
Visit MintTwist's website »